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🔊Google's Testing Audio Overviews

Prefer listening over reading? In now, is Google's Audio Overviews experiment for US users in Google Labs. And honestly? It might be brilliant.

How it works

• Opt into Search Labs, then you may see a prompt to generate audio summaries

• Listen while Google's Gemini AI explains your query in conversational clips.

• The audio plays in a mini player with related pages surfaced below for deeper exploration.

🎯Why this matters

Google's pushing search toward full multimodal experiences.

Voice search was just the beginning—now we're getting voice answers that could reshape how users consume information.

📈The opportunity for you

Audio Overviews create new visibility touchpoints for brands.

Your content could be featured in AI-generated audio summaries, reaching users who prefer listening over reading.

This is Google hedging against the rise of audio-first platforms and voice assistants.

And marketers have to start optimizing for audio-friendly content formatting now.

Search isn’t just visual anymore. It’s multimodal. Ah Technologia!😎

📊Google Finally Explains How AI Mode Shows Up in Your Data

After months of ambiguity, Google has updated its documentation to explain how AI Mode traffic is tracked in Search Console—and it’s a change that matters.

AI Mode clicks, impressions, and positions now appear in your Performance reports alongside regular search data.

✔What each metric means in AI Mode:

• Click: Any external link clicked in AI Mode counts as a click

• Impression: Your page appearing in Google's AI response counts as an impression

• Position: Uses the same methodology as regular search results

What you can’t do (yet):

There’s currently no way to isolate AI Mode traffic.

It’s blended with standard search data, which makes attribution trickier.

🔊What you need to know

Follow-up questions in AI Mode are treated as separate queries.

That means a single interaction could produce multiple impressions and clicks across different queries

This could be a complexity or opportunity for how your content performs in AI search.

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TikTok's AI Video Tools Goes Live (While the Ban Clock Ticks)

Meet TikTok Symphony —TikTok’s new AI creative suite built to help brands generate videos more effectively.

The platform just rolled out three game-changing features:

• Text-to-video generation

• Image-to-video conversion

• AI avatars that can hold your products, demo your apps, or model your clothing.

This is more than automation—it’s a creative accelerator.

👀Why It Matters:

• Test more variations without draining your budget

• React to trends in real time

• Maximize ad performance across markets and formats

• Integrates seamlessly with Adobe Express and WPP Open

But here’s the risk:

TikTok faces a potential U.S. ban or forced divestment by June 19.

Meaning this creative leap could be stuck in limbo, but we await good news, regardless.

👉This is a chance to scale content fast—but don’t build your strategy on shifting regulatory ground just yet.