Click Raven

Welcome to the newsletter that wants you to get better at online marketing, AI marketing automation, Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) so that you can grow your online business faster and smarter than your competition.

Archive

SEOSEO

Google kills FAQ rich results, Less prompts but more systems, brand recognition and the death of the "content factory"

Let's dive into interesting concepts this week from the SEO world: plus Pinterest and Reddit are surging with growth and LinkedIn just gave you a way to certify your agency as an expert with LinkedIn Ads

Ian Mutuli

Announcing the launch of Ticker Log, a new finance and investing newsletter

I am launching an investing newsletter.

Ian Mutuli

MarketingMarketing

+1+1

Google just gave you a "Delete" button for spam.

From the rise of "Agentic Commerce" to OpenAI’s global ad rollout and Pinterest’s CPG ROI win, here is how the marketing landscape is shifting this week.

Ian Mutuli

MarketingMarketing

+1+1

Google’s AI Search Future, The March Core Update Fallout & Why Human Content Still Wins

Google’s core update is done, Search is becoming agentic, and new data says human-written content still dominates the top of SERPs.

Ian Mutuli

SEOSEO

Canva did not win on product alone, they won distribution; here is how

Learn how Canva's programmatic SEO at scale helped the company scale to $40B and over 70m organic traffic.

Ian Mutuli

MarketingMarketing

+1+1

Google Rewrites Headlines, OpenAI Kills Sora, and Jensen Says AGI Is Here

Google tests AI headlines, rolls out a spam update, Sora gets shut down, and Nvidia redefines AGI in the most Nvidia way possible.

Ian Mutuli

SEOSEO

Key updates: YouTube ads, Reddit lawsuit, ChatGPT citations

YouTube tests post-skip ads, Reddit fights scraping, and only 15% of pages get cited by ChatGPT

Ian Mutuli

MarketingMarketing

+1+1

How Zapier Reached $5B Valuation Through SEO

Zapier's powerful programmatic SEO strategy helped it gain 3 million users with over $400million expected in revenue in 2025.

Ian Mutuli

MarketingMarketing

+1+1

The Search Shake-Up: Ads, AI, and TikTok

Ads are rising, TikTok search is exploding.

Ian Mutuli

MarketingMarketing

+1+1

The Default Builder Platform Is Already Decided

Why Replit’s 20M+ users may matter more than any AI feature.

Ian Mutuli

MarketingMarketing

+1+1

From AI Videos to Agent Checkouts to ChatGPT Ads

Meta builds TikTok for AI. Google lets agents run websites. ChatGPT adds ads (carefully).

Ian Mutuli

MarketingMarketing

+1+1

The Great Search Reality Check

SEO traffic is down ~2.5%, not 50%. Ads are surging. AI is reshaping attribution, not killing search.

Ian Mutuli