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AI in Practice: From Google's AI Ranking Reality to Cloudflare's Revenue Revolution

This week: What a 600K webpages study reveals about AI content and rankings, why Cloudflare is blocking AI bots and how AI overuse is burning brands.

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Welcome to the Growth Grind newsletter, your best source of the most important AI Search, SEO and marketing insights.

Today, we raise a central question: Is AI helping your business or quietly hurting it?

The real challenge isn’t choosing sides, but finding the balance. Knowing when to tap into AI’s strengths, when to pump the brakes and where to lead with human insight is what separates smart adoption from blind automation.

In today’s edition, we are spotlighting:

  • Why AI content isn’t hurting rankings (with statistical evidence)

  • Cloudfare’s move to block out AI crawlers unless they pay for crawling content

  • How over-reliance on AI tools by companies is costing them real business

  • The best deals to buy an online business today [Our new segment - Deal Flow - is here!]

Big News: Clickraven Niche Edits Just Got Upgraded

We’ve been quietly working behind the scenes to take your link-building results to the next level. Now it’s official:

Clickraven’s niche edits are now more powerful than ever.

What’s new?

 Higher Authority Sites – We’ve added thousands of domains with stronger trust signals, better topical relevance, and healthier link profiles than ever before.
 Stricter Editorial Standards – Only clean, aged content that makes sense contextually, no junk or spammy placements.
 Real SEO Impact on Money Pages – We’ve already seen rankings move in test campaigns. Now it’s your turn.

If you’ve been sitting on the fence or waiting for stronger links - this is your moment.

If you need to push the money pages or boost those keywords that are stuck on the second page of Google, check out our Boost and Authority packages.

Best quality vs price in the market.

Ready to see what these upgraded links can do for your site?

Deal Flow

You might be wondering: Why add a Deal Flow section to this newsletter?

Simple. The online business marketplace has exploded lately - not just in volume, but in confusion.

Every week, dozens of new deals hit the market. But while there’s no shortage of listings, buyers are increasingly paralyzed. Not because there’s nothing good - but because there’s too much noise.

On the other side, sellers are fleeing the Zero-Click SEO Era sparked by Google’s AI Overviews. Meanwhile, new “AI-powered” businesses are popping up left and right - most without much real innovation behind the scenes.

That’s where Deal Flow comes in.

This new segment will help you cut through the noise and find online businesses worth your time, your money, and your vision.

In each featured analysis, we’ll break down:

 Why (or why not) you should buy a specific business
 How it fits into the current and future AI-driven landscape
 What we’d do to grow and flip the business for a strong exit
 The fair market value - and what you should really pay

To show you what to expect from our future Deal Flow editions, here are some businesses currently for sale that are worth exploring:

Category: Content site (Mythology / Education)
Monthly Revenue: ~$3,000
Traffic: High, mostly organic
Backlinks: 56,000+ from 4,000+ domains
Asking Price: ~$105,000 (35x multiple)

Why it’s interesting

This site has stood the test of time - weathering five years of brutal Google updates, including recent algorithmic chaos that wiped out many content sites. It’s operating in an evergreen niche with consistent global interest and strong topical authority.

Why you might hesitate

The asking multiple is steep for a content site in today’s climate. While the backlink profile is excellent, the site was hit in earlier Google updates, which raises a caution flag around potential volatility.

Where it stands in the AI era

As AI overviews threaten informational queries, sites like this are at risk of losing top-funnel traffic. But the niche’s educational depth could allow for pivoting into more resilient models - like video content, digital downloads, or community-driven learning experiences.

What we’d do if we bought it

  • Reduce dependence on pure informational traffic by introducing lead magnets and a mythology-focused email list

  • Test monetization with mythology-themed printables, books, or even affiliate partnerships with educational tools

  • Explore AI summarization-proof content formats (long-form, interactive timelines, quizzes, etc)

Our valuation range: $45,000–$60,000

At that price, you’d be paying a 15x-20x multiple which is much more reasonable given the current risks in search and the shifting content landscape.

Category: SaaS (SEO / Data Enrichment)
Monthly Revenue: ~$300
Age: 2 months
Asking Price: ~$6,900 (23x multiple)

Why it’s interesting

If you’ve ever dreamed of building a lean ZoomInfo alternative for SEOs or outreach pros, Datain Cloud offers a scrappy head start. It’s already generating early revenue and seems to target a micro-SaaS wedge in the B2B data space. This is a massive, high-margin industry.

Why you might hesitate

The business is barely 60 days old. A 23x multiple at this stage is wildly optimistic. There’s no track record, no churn data, and no evidence the revenue is sustainable - let alone scalable.

Where it stands in the AI era

Data enrichment and sales intelligence are future-proof categories if you can niche down. The next generation of B2B platforms will likely combine structured data with AI prospecting tools. This could be a foundational asset.

What we’d do if we bought it

  • Negotiate hard - target a 10x to 15x multiple, max

  • Build SEO-focused use cases like domain enrichment, topical authority mapping, or backlink lead scoring

  • Add integrations with email tools or CRMs to boost retention

  • Start outbound to SEO agencies and link builders to validate demand

Our valuation range: $3,000–$4,500

At that level, you’re buying optionality instead of MRR. For a savvy operator, it’s a testbed for a larger vision in the SEO + data space.

Google versus AI-Generated Content: Final Verdict

Ahrefs conducted a massive study of 600,000 webpages to finally quell the curiosity of SEOs who often wonder whether Google punishes AI content.

Well, guess what? The correlation between AI usage and ranking position is only about 0.011 ~effectively zero.

Google algorithm is content-blind to creation method, focusing solely on value delivery to searchers.

Source: Ahrefs.com

From the study, only 13.5% of top-ranking pages are purely human-written. 86.5% contain some AI assistance with 4.6% being completely AI-generated yet still ranking highly.

This mirrors broader adoption that 87% of marketers now use AI for content creation.

🛠️ Breaking Down the AI Spectrum

The study reveals content creation as a spectrum, not binary:

  • 13.8% minimal AI use (1-10% AI content)

  • 40% moderate AI use (11-40%)

  • 20.3% substantial AI use (41-70%)

  • 7.8% dominant AI use (71-99%)

Does Google Penalize AI Content?

While Google doesn't penalize AI content, #1 positions slightly favor minimal AI use (0-30%).

Pure AI content rarely claims the top spot, suggesting that human oversight and refinement still matter for quality performance.

👉Seizing the Strategic Opportunity

Smart marketers should embrace AI as a creation tool, not a replacement.

The data proves you can use AI extensively without penalty but the highest performers combine AI efficiency with human insight and quality control.

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

  • Turn boring docs into visual masterpieces

  • Save hours with AI-powered automation

  • Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

Cloudflare’s Move to Protect Content from Unpaid AI Crawlers

Cloudflare is putting the brakes on free AI scraping.

With its new default block on AI crawlers, publishers regain control over who accesses their content and a new revenue stream to monetize it.

What’s the Move:

  • AI bots like ChatGPT are now blocked by default

  • New websites signed with CloudFlare have a default opt-out from AI crawling

  • AI companies must now ask (and pay) for access

What It Means

  • Enhanced control for content creators and site owners.

  • Publishers can allow or deny AI crawlers based on purpose

  • Granular blocking controls to differentiate between training bots vs. search bots

  • Access is now invite-only, not open-door as before.

💰Revenue For Content Creators and Site Owners

This new initiative “Pay Per Crawl” lets lets publishers set rates for AI access, creating a new revenue stream.

And it’s already started with major publications including The Atlantic, BuzzFeed, and Time already signed up.

This shift from free access to paid models could has created a new revenue opportunity while protecting intellectual property.

Your content strategy just became an income strategy.

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Too Much AI? Why Brands Are Losing Trust and Creativity

AI adoption is booming, but the payoff isn’t matching the promise.

Controlled studies show 15% productivity gains but in the real world? Just 2.8%.

Many companies are facing underwhelming results, technical issues, and costly messes that outweigh the benefits.

⚠️What is happening

  • Businesses rapidly adopting AI tools but experiencing disappointing results

  • Lack of planning leads to broken workflows and generic content

  • Human training and expertise is often skipped leading to poor output

🧩 The Real Problem AI Won’t Solve

  • Vanilla content that lacks voice and brand consistency

  • Errors and system crashes that increase support and dev costs

  • Results that often fall short of audience expectations and create a misalignment with the brand goals

🛠️ What Actually Works

  • Combine AI with human guidance and editorial oversight

  • Set clear implementation guidelines

  • Invest in training staff and setting realistic expectations

No matter how smart the tools, strategy still needs a human mind.

💬 I’d love to hear from you.

Did you like our new Deal Flow segment? Just hit reply and let me know.

And if you found this helpful, forward it to a friend or team member who’s serious about growth. Let’s win together.

Until next time, have a good one!
The Growth Grind Team,
Part of Click Raven, Inc.