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- From AI Videos to Agent Checkouts to ChatGPT Ads
From AI Videos to Agent Checkouts to ChatGPT Ads
Meta builds TikTok for AI. Google lets agents run websites. ChatGPT adds ads (carefully).
This week feels like a line in the sand for the internet.
Meta is testing a TikTok-style feed made entirely of AI videos.
Google is building a protocol that lets AI agents operate websites directly.
And OpenAI is carefully introducing ads into ChatGPT.
Different stories but same direction: the web is slowly shifting from humans browsing to agents executing.
Here’s what you need to know 👇
By the way, we are launching a strategy breakdown issue every Monday. Our first issue teaser is right at the end of this email.
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Meta Just Invented TikTok for Robots (And You’re the Audience)
What:
Meta woke up one day and said, “What if TikTok… but nobody in it is real?”
So now they’re testing a new app called Vibes where you scroll forever through AI-generated videos made by robots who have never felt love, taxes, or heartbreak.
Why:
Because people apparently enjoyed the original AI video feed so much that Meta said, “Yes, more soulless content please.”
Also they’ve spent billions on AI and need to justify it like a guy who bought a gym membership and now keeps posting protein shakes.
When:
Right now-ish.
They quietly launched the standalone version in Brazil and Mexico while the rest of us prepare emotionally to scroll through an endless buffet of uncanny valley spaghetti videos.
In summary:
Meta saw humans making content and said, “What if we removed the humans?”
So now we’re heading toward a future where your entire feed is AI videos made by AI for AI, and you’re just there… watching… like a confused NPC in your own life.
Peak internet.
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Google Just Gave AI Agents Your Login, Your Cart, and Your Boarding Pass (Respectfully)
What:
Google just previewed WebMCP, which is basically like giving AI agents a VIP backstage pass to your entire website.
Instead of clicking buttons like a peasant human, the AI can now just call your site’s functions directly like:
buyTicket(New York, tomorrow)
and boom… it’s booked.
No scrolling, clicking or rage-refreshing when the page crashes.
Just pure “I thought about it and now it’s done” energy.
Why:
Because apparently clicking buttons yourself is now considered legacy behavior.
WebMCP lets websites expose a clean menu of actions (like “add to cart”, “book flight”, “submit ticket”) so AI agents can just… do everything for you. Faster. Cleaner. No mistakes. No “I accidentally booked a flight to Naples instead of New York.”
I’ve personally never done that but okay Google.
Also: Google basically said, “What if your website wasn’t for humans anymore… but for robots acting on behalf of humans?”
You are now middle management in your own life.
When:
Right now-ish (preview phase).
Which means in like 6–12 months, your entire life could be handled by an AI agent that knows your preferences better than your spouse.
What this actually means (The obnoxious part):
Your future day looks like this:
You: “I’m tired.”
AI agent: books your flights, checks you into the hotel, orders your airport Uber, schedules your out-of-office email, buys travel insurance, and files your expense report… before you even finish yawning.
You didn’t click anything.
You didn’t open 17 tabs.
You didn’t compare prices like a stressed economist.
You just existed. And the agent handled the rest.
I just wonder how we will report touch points, traffic and conversions then:
Google just turned websites into APIs for AI agents.
The internet is no longer something you browse.
It’s something your agent negotiates on your behalf.
And honestly… if this works as advertised… humans might never touch a checkout button again.
How do you feel about this as a marketer?
ChatGPT Ads Are Coming (But They Promise Not to Ruin the Vibe)
What:
OpenAI is introducing ads into ChatGPT… but only for users on the Free and Go plans.
If you’re on Plus, Pro, or Enterprise, you get the peaceful, ad-free monastery version of ChatGPT.
Why:
Because running massive AI models costs real money, and ads are the internet’s favorite way to pay the bills.
But OpenAI is trying to do it politely. Ads will be clearly separate from answers, not based on your private conversations, and won’t show up in sensitive topics like health or politics.
When:
Tests are starting now, with a very “we swear we won’t spam you” rollout approach.
The fun part:
The model itself doesn’t even know ads exist.
It’s like ChatGPT is working hard on your answer while an ad quietly sits in the corner like, “hey… if you ever need running shoes… just saying…”
Also, OpenAI says AI could eventually run ads for businesses. Meaning small businesses might just tell an AI:
“get me more customers,”
and the AI goes off and runs campaigns like an overachieving intern who never sleeps.
In Summary:
Ads are coming to ChatGPT… but they’re trying very hard to be the kind of ads that whisper, not shout.
Next Monday:
We’re breaking down how Replit quietly became one of the most widely used AI coding platforms and why its “vibe coding” approach is pulling in a new wave of builders who don’t think like traditional developers.
From browser-based IDE to AI-first coding assistant, we’ll unpack the exact product and growth moves that put it ahead in the new agent-driven dev stack.
If you care about where software building is going next, don’t miss it.
Until then, stay sharp!
Ian @ Click Raven

