Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

Launch Your Amazon Product to $100K+ in Revenue—Fast!

Want to quickly scale your new Amazon product launches into listings earning over $100K annually—in less than two months? Stack Influence makes it easy by automating thousands of micro-influencer collaborations each month. Say goodbye to complicated outreach, negotiating influencer fees, and managing complex campaigns. With Stack Influence, influencers are paid only in your products, creating authentic user-generated content (UGC) that drives real engagement and boosts your organic Amazon rankings.

Leading brands like Magic Spoon, Unilever, and MaryRuth Organics already rely on Stack Influence to achieve impressive sales growth, enhance brand visibility, and build genuine connections with customers. Fully automated management means effortless campaigns, giving you complete control without lifting a finger. Boost your listings, increase external traffic, and own full rights to impactful influencer-generated images and videos.

Experience rapid, stress-free growth and proven results with micro-influencer marketing.

Get 10% OFF this month!

Want to write ad hooks that practically grab people by the eyeballs?

Here’s a fun prompt that top-performing brands are quietly using to stand out, stop the scroll, and paint a vivid picture of “life after clicking.”

It’s based on a quirky psychological principle (the Von Restorff Effect) and a bit of clever future-pacing magic.

If you want your copy to feel fresh, bold, and undeniably clickable, this one’s for you. 👇

“Instruction:

I want to create 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗮𝗱 𝗵𝗼𝗼𝗸𝘀 using the Von Restorff Effect (aka “isolation effect”) and future pacing. These hooks should be so visually or cognitively distinct they demand attention—and they should pull the reader into a vivid vision of a better future. Use this 3-step process to generate ad hooks that are visually jarring, emotionally sticky, and psychologically magnetic.

Step 1: Start with a Pattern-Breaking Distinction

Use weird, bold, or oddly specific phrasing to snap attention away from the scroll. We’re leveraging the Von Restorff Effect here—if it doesn’t look, sound, or feel like everything else in the feed, it wins.

Examples:

• “There’s a man in Finland who hasn’t paid for skincare in 10 years—and his skin looks like marble.”

• “Marketing’s about to get very weird. Good brands will adapt. Great ones will weaponize it.”

• “Imagine a sock so soft it makes you question your childhood.”

Step 2: Pull Them Into a Future They Want

Now, we use future pacing—show them what their life could look like after your product fixes their problem. Make the future vivid, emotionally charged, and identity-altering.

Examples:

• “Three weeks from now, you won’t remember what foot pain even felt like.”

• “In 90 days, you’ll wonder why you ever ran ads without knowing what your customer wanted.”

• “You’ll try this once—and every other shirt will feel like sandpaper.”

Step 3: Deliver a Distinctive Insight That Feels Undeniably True

Drop the emotional hammer. Give them an insight that explains why their current results suck—and why your solution is the unlock. This insight should be sharp, specific, and a little uncomfortable.

Examples:

• “You’re not being ignored. You’re just blending in.”

• “Your competitors aren’t better—they’re just bolder.”

• “Comfort isn’t a feature. It’s the reason people come back.”

Your Task: Use this framework to write 𝟯-𝟱 𝗮𝗱 𝗵𝗼𝗼𝗸𝘀 for my brand. Make sure they:

• ✅ Start with something visually or cognitively distinct

• ✅ Use future pacing to trigger desire

• ✅ Land on a sharp insight that explains why the future is possible now

Informational Content Isn’t Dead—But Your Strategy Might Be

Organic traffic is down. AI Overviews are changing click behavior. And according to Chima Mmeje, the bloated SEO strategies built for rankings—not users—are no longer delivering.

Should we stop creating informational content?

Not entirely. But the why and how must evolve.

✅ Keep publishing content that drives brand visibility, user acquisition, and product adoption.

❌ Stop chasing rankings with keyword-stuffed, entity-optimized, low-value pages.

Here’s what to do instead:

• Build conversion-driven pages with CTAs aligned to user intent.

• Deliver depth and utility—guides, tools, videos, templates.

• Show the product in action, not just link to it.

• Combine SEO with CRO and content for unified outcomes.

• Repurpose content for onboarding, retention, and support.

• Prioritize brand discoverability across channels—SERPs aren’t the only path.

• Design for stickiness—great content informs, but also keeps people coming back.

Informational content still matters—but only when it’s built to meet user needs and tied directly to product value.

Unlock the Secrets of Science, Philosophy, and Culture.

Discover stories that stretch your mind and stir your imagination. Nautilus, the science newsletter, explores the deep connections between science, philosophy, and culture — one idea at a time. Join thousands of curious readers and get beautifully crafted essays delivered to your inbox every week.

Join Nautilus today

Beyond ChatGPT: 20+ AI Tools SEO & Content Teams Should Know

ChatGPT is powerful—but not perfect.

It’s great for fast answers, conversational flow, and basic access.

But for SEO pros? It struggles with multi-step tasks, real-time accuracy, transparency, and critical reasoning.

That’s why diversifying your AI stack matters.

Here’s how to choose smarter SEO tools:

Define the main task you want completed —writing, coding, research, productivity?

Factor in your budget constraints, task complexity and output control and need for privacy protection.

Here’s a summary of 20+ top chatgpt alternatives divided into 5 functional categories:

🧠 Chat / LLMs: For natural conversation with better context
→ Try Claude

✍️ SEO & Content Writing: For blog posts, SEO pages, and social copy
→ Tools: Writesonic, Jasper, Copy.ai

💻 Code Assistants: For technical SEO like debugging, completions, and dev workflows
→ Use: GitHub Copilot, Deepseek

🗂️ Productivity & Notes: For meeting transcription, summarization, workflows like Google and Microsoft workspaces.
→ Use: Otter.ai, Gemini, Microsoft Copilot, Perplexity AI

🎨 Social Media Engagements
→ Use: Meta AI (LLaMA), Grok

Bottom line: ChatGPT isn’t a one-size-fits-all. Step away from what’s comfortable and build an AI toolkit that’s flexible, specialized—and privacy-aware.

📈 Homepage Traffic Rising —Thanks to AI Overviews & LLMs

Yes, sitewide traffic is down—but don’t panic.

A new 50-site study (28 B2B + 22 B2C sites) reveals a silver lining: homepage traffic is up 10.7%, fueled by AI Overviews and LLMs.

Here’s the twist:

AI overviews are taking the clicks (old news), but it’s actually feeding your bottom-funnel and helping your conversions.

(Not to worry, we’ll cover funnel traffic later) That means fewer blog clicks, but more branded homepage visits—where conversion rates are 2–3x higher.

🔍 Key Insights From the study:

• Impressions up, even if clicks are down. (And with the new normal, take that as a win!)

• Homepage CTR and branded search are rising.

• B2B saw stronger homepage gains especially for AI-first companies; B2C saw bigger total click uplift.

🏆 Conversion estimates for the future show:

• Homepage: 3–8% conversion rate

• Sitewide: 1–4% conversion rate

📌 What to do now:

Maximize on your homepage because its traffic converts significantly higher than sitewide traffic.

• Optimize homepage for LLM/AIO visibility

• Use personalized, branded landing pages

• Retarget homepage visitors

• Double down on brand investment

• Align stakeholder expectations (traffic down ≠ conversions down)

AI may be shifting the playing field, but for brands with strong SEO strategy, it’s a win.

🚨 Want to become famous(er), grab more customers, and 100X your reach?

Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value. But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Book Your Incredible Demo Now