Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

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Instagram DMs Just Got a Glow-Up✨

If you basically live in your DMs (like the rest of us), these new Instagram updates are gonna hit just right.

🚨 Voice messages now come with transcriptions — finally, you can read that long audio rant from your friend when you’re stuck in a meeting or pretending to be productive without having to listen to it!

🎙️ Audio limit boosted —You can now record a full-on 5-minute monologue or a song and send it to your friends without being cut off at the 1-minute mark.

👥 New “Follow All” in group chats —And with just one button, you can instantly connect and follow everyone from your group chat.

Small tweaks, big impact. It’s giving… ✨DM era 2.0✨

If You’re Not Visible to AI, You’re Not Visible at All

Alright execs, marketers, and SEO warriors — grab a coffee and sit down, because your current SEO strategy might be headed straight for the invisible pile. 

This is why:

• Your beautiful, JavaScript-heavy site? AI can’t read it.

• Your polished marketing copy? Too vague with little useful data.

• Your backlinks? Not enough context to describe your brand entities.

Most brands haven’t even asked what LLMs know (or don’t know) about them — and that silence is costing visibility.

What to Know about AI crawlers:

✅ AI doesn’t want keywords. It wants entities- specs, features and use cases.
✅ It doesn’t reward backlinks. It rewards trustable facts such as cross-page entity coverage with third-party backup.
✅ It doesn’t do nuance. It needs clarity, structure, and specifics.

And while it is not bad to optimize for conversions, AI’s over here trying to assemble your brand’s identity from a soup of half-baked content, broken links, and marketing fluff. Fact is, AI crawlers crawl less than Googlebot does.

And big brands are not safe either. Smaller competitors with entity-rich, machine-readable content are already beating you to the AI punch.

(Spoiler alert: Watch out for our full guide on “what the heck is entity-rich, machine-readable content” soon! We’ve learnt a lot and want to share it)

🛠️ What You Actually Need to Do:

You don’t need a new strategy or to create content like a robot— you need a site and process that AI can actually understand.

That means: audit, defining your core entities, mapping them in your site, cross-team training, and ongoing updates.

LLMs are your new frontline sales reps. If they can’t explain what you do, you won’t make the cut.

AI is talking about brands.
Is it talking about yours?
And more importantly... is it getting the facts right?

🧠 SEO Is Evolving. Are You Being Cited by AI?

We’re building CitedByGPT — a tool for SEO pros to check if their content stands a chance of being referenced, summarized, or cited by AI engines like ChatGPT, Perplexity, and Gemini.

Because in 2025, it’s not just about ranking.

It’s about being the source AI trusts.

→ Evaluate your content for citation readiness
→ Understand what makes AI engines pick certain pages
→ Stay competitive as generative search reshapes discovery

SEO visibility is changing. Make sure your content earns its place in AI answers.

👉 If you haven’t yet, join the early access list – limited tester slots available.

Why Understanding Search Intent is Your Key to AI Visibility

Still thinking search intent is just about four neat little boxes: informational, transactional, navigational, and commercial?

Good starting point but real users aren’t that tidy.

People search for all kinds of reasons. They’re looking for recipes, comparing gadgets, fixing Wi-Fi issues, finding directions, checking the weather, planning trips, translating a phrase, figuring out song lyrics — the list goes on.

These aren't just one-off actions; they reflect different moments and mindsets along a customer’s journey.

So if you’re still building content around linear funnels or old-school personas, it’s time to rethink things.

Search intent isn’t just about what people want — it’s about why they want it right now. 

If your content isn’t nuanced to meet the real reasons people are searching, it’s going to miss the mark.

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✅ Contextual backlinks on aged content → Already indexed, already trusted
✅ Natural DR spread (10–80) → No fake filters or artificial limits
✅ Referring domains from 25 to 5,000+ → Balanced and broad authority across every package to mirror natural backlink profiles
✅ 60–70% of links come from sites with real traffic
✅ Placed within content that matches your niche → Relevance = rankings

Whether you're just starting or scaling, our niche edits give you clean, powerful links that Google trusts.

➡️ Buy a package. See what real backlinks can do.

Ads Just Slid into AI Overviews

It’s official! Google’s AI Overviews just got monetized—ads are now showing up inside those slick, AI-generated answers at the top of desktop search results.

Quick rundown:

• You’ll now see Shopping and Search ads baked right into AI summaries.

• Rolling out in stages, so if you haven’t seen them yet—you will.

• They look native, which is great for visibility, but a little dicey for users trust in the generated content.

• No word yet on whether advertisers will get granular performance data.

Why it matters:

This is a big shift in how users interact with both organic and sponsored content and provides advertisers with high visibility within AI overviews and AI mode.

How 15 Small Brands Achieved Remarkable Marketing Results

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• Case studies revealing ingenious approaches to common marketing challenges

• Practical tactics that delivered 900%+ ROI with minimal investment

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