How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

🤖 Search impressions are up. But Clicks are down 30% and it’s official

According to new data from BrightEdge, Google search clicks are down 30% YoY, while search impressions are up 49%.

The culprit? AI Overviews.

These bite-sized, AI-generated answers are swallowing your traffic before users even see your beautifully optimized H2s.

The what:

📉 Clicks are tanking

• Users search, get an AI summary, and leave.

• No clicks. No conversions. Just vibes.

📍 Citations are coming from deeper results

• 400% more citations from ranks 21–30

• 200% more from ranks 31–100

• 89% of all AI citations now come from beyond the top 100

🙃 Translation: Ranking #1 doesn’t mean what it used to.

What now?

SEO isn’t just about ranking anymore.

It’s about being referenced, cited, and recommended—even if you never get the click.

🧠 SEO Is Evolving. Are You Being Cited by AI?

We’re building CitedByGPT — a tool for SEO pros to check if their content stands a chance of being referenced, summarized, or cited by AI engines like ChatGPT, Perplexity, and Gemini.

Because in 2025, it’s not just about ranking.

It’s about being the source AI trusts.

→ Evaluate your content for citation readiness
→ Understand what makes AI engines pick certain pages
→ Stay competitive as generative search reshapes discovery

SEO visibility is changing. Make sure your content earns its place in AI answers.

👉 Join the early access list – limited tester slots available.

🔬5 SEO tests you can do to improve traffic, engagement and conversions

One SEO strategy that is picking up the steam lately is ABT: Always Be Testing—especially when you're sure you're right.

Like the team that tested shiny new CTA button copy. Backed by user testing. Keyword research. The whole shebang.

Result? -40% conversions.

Turns out the original boring button was the money-maker.

Moral of the story: testing saves you from your own brilliance.

What SEOs should be testing (with real examples):

✅ Pages that already perform well

Your best-performing page might hold secrets.

Test moving that CTA to other pages. Copy the layout. Clone the structure.

✅ Competitor strategies

One team saw all their rivals using video.

Instead of copying, they tested a fake video image with a play button.

Clicks = demand. Build the real thing only if users want it.

✅ CTAs across the site

Test CTA copy, placement, even when it shows.

Don’t just slap a “Buy Now” at the top—maybe it belongs lower, after building some trust with your web visitor.

✅ High-traffic content

One insight: most users bounce before the halfway point.

Focus your tests above the fold—where attention lives. Not the basement where you already lost 50% of your site’s visitors.

✅ Content intent + structure

Someone searching “best books for kids on Kindle” isn’t looking for storyline breakdowns.

They want book ratings and prices.

Now go test something before your boss asks for another “quick fix” title tag update. Please.

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🤖💡 Blend AI and humans into your content - here is how

Listen, you can’t hand your SEO strategy to ChatGPT and call it a day.

But you also don’t need a 10-person writing team anymore.

What actually works?

A structured workflow that blends AI speed with human smarts.

That’s how one agency scaled content without scaling headcount—and still kept quality tight.

🛠️ Their 4-Step Human-in-the-Loop System:

1. Keyword Research:
   AI analyzes trends, gaps, and clusters → humans pick the real winners.

2. Drafting & Structuring:
   AI builds briefs and messy first drafts → humans inject voice, story, and expertise (and filter out AI's weird diet suggestions).

3. Personalization & Repurposing:
   AI remixes blog posts into emails, social, videos, guides → humans make sure the message stays sharp and brand-aligned.

4. Performance Tracking:
   AI finds patterns in traffic + rankings → humans interpret, optimize, and iterate.

🤝 Why This Hybrid Model Works:

• AI = speed, synthesis, scalability

• Humans = judgment, originality, brand consistency

Now go train your robot. Then edit the hell out of it.

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• Case studies revealing ingenious approaches to common marketing challenges

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