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AI Can’t Do It All

Let’s be real: AI is not a marketing miracle pill.

A report by Kelly Ayres highlights 44 marketing tasks where AI falls flat, and chances are, some of them are core to your campaigns.

Here are some examples that will have you turning your head at AI.

🎯Brand Positioning & Strategy

Final headline approval, thought leadership articles, and value propositions require human nuance—one AI misstep can tank your brand positioning overnight.

⚖️ Legal & Compliance

From regulated advice to crisis response, AI hallucinations can turn into lawsuits.

AI can misinterpret context, or cite outdated statutes and implicate you in a legal risk.

📊 Content Quality Assurance

Stat verification, cultural localization, and medical claims deal are all sensitive issues.

AI could fabricate sources and miss cultural landmines that end up destroying your brand’s credibility.

📣 Outreach & PR

Relationship-building still requires personalization, persuasion, and judgment.

AI might get you a list but you need to close the deal.

💡Competitive Intelligence

Interpreting funding news, feature launches, and analyst reports requires reading between lines and accessing insider knowledge which AI can't touch.

👉 AI is a brilliant assistant, not a decision-maker.

And while it can give you more than 100 marketing suggestions, you still need the human brain to decide on the 1 winning strategy that echoes the tone and context required.

Facebook Rebrands All Videos as Reels

Facebook is eliminating the distinction between videos and Reels entirely.

Every video you upload—regardless of length, format, or style—will now be classified as a Reel and fed into the Reels algorithm.

What's Changing:

• No more video vs. Reel choice—everything becomes a Reel automatically

• No length restrictions—your 10-minute product demo is now a "Reel"

• Unified analytics—all video metrics consolidate under Reels reporting

• "Video" tab renamed to "Reels" tab

• Same monetization—payouts remain consistent if engagement stays steady

🎯What This Means:

Whether or not, it’s a ‘fit-in-with-the-kids’ gimmick, here is what it means for you as a marketer:

• Engagement = Reels.

• Your long-form content now competes directly with quick, snappy clips in the same feed.

• The algorithm that favors short, engaging content will now judge your 5-minute explainer videos by the same standards as 15-second viral clips.

Adapt or get buried. Time to rethink every video through a "Reels-first" lens.

🔍Optimize for quick hooks, native text overlays, and mobile storytelling.

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YouTube's New Educational Revenue Stream

YouTube just launched "Player for Education"—a new monetization program that pays creators when their content gets embedded in schools and educational platforms, even without traditional ads.

How It Works:

• Educational partners (schools, teachers) license YouTube's ad-free player

• When they embed your content, you get paid from licensing fees based on watch time share

• No ads = better learning experience, but creators still earn revenue

• New "Player for Education" tab in YouTube Studio tracks your earnings

🎯The Marketing Opportunity:

This isn't just about education—it's about content positioning strategy.

Smart marketers now have a reason to create "educational" content that serves dual purposes: organic reach AND this new revenue stream.

💡Think: How-to guides, industry explainers, technical tutorials, case studies—content that naturally fits educational contexts while showcasing your expertise.

If you’ve got something to teach, now’s the time to level up your content and your business model.