Today’s AI Visibility Insight: The New Frontlines of Discovery

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1. 70% of ChatGPT Usage Relates is Categorized as Non-Work in 2025

ChatGPT started as a productivity tool being used a lot in workplaces. Today, most usage is for everyday life: fitness, recipes, shopping, personal decisions.

The rest of the world is catching on to ChatGPT and the platform that mostly got lots of use for work reasons in the early days, is quickly becoming a daily life companion.

🔎 Implication:

Visibility is no longer just B2B. Brands will increasingly be discovered in consumer-facing AI answers. And that officially means visibility is B2C too in full swing.

2. Three Topics Dominate 77% of ChatGPT Use

• Practical Guidance (workouts, hacks, how-to advice)

• Seeking Information (substitute for search engines)

• Writing (emails, docs, content edits)

📌 Implication:

• Seeking Info = SEO overlap. Customers asking “What’s the best X?” need your brand in the answer. This category grew from 14% to 24% in the last year. AI Search is growing by double figures year over year. With Google’s introduction of Google AI Mode in the last couple of weeks, your brand needs to start taking AI Search seriously.

• Practical Guidance = Long-tail visibility. Product mentions surface naturally in tailored plans. This category remained fairly the same at 30% in the last year.

• Writing = Content workflows. Thought-leaders and brands get cited in AI-generated text. This category dropped from 36% to 24% in the last year. An additionally useful stat here is that most people are not using ChatGPT to create content from scratch, they are using it to critique content, fix grammar and writing mistakes. No matter what some gurus tell you, publishing 100% AI content is not good for your brand, and this stat shows that a lot more people are realizing that.

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3. Asking > Doing

By mid-2025, 52% of queries are Asking (vs 35% Doing).

🧭 Implication: 

AI engines are shifting into decision-support systems. Brands need to appear in recommendations and guidance flows, not just task automation.

4. Education & Occupation Divide

• Professionals: Use AI for work, strategy, decision-making.

• Consumers: Use AI for lifestyle guidance.

⚔️ Implication: Two visibility battles are happening:

1. Enterprise visibility → Who does AI cite in whitepapers, workflows, and strategy docs?

2. Consumer visibility → Which brands show up in product picks, fitness plans, or recipes?

👉 If your brand isn’t visible in both arenas, you’re leaving influence (and customers) on the table.

I say it all the time, but i wasn’t the first person to say this: You can’t improve what you don’t measure. This is exactly why we are building Click Raven - to track when and where AI engines cite your brand. Because being invisible in AI is the new SEO penalty but you won’t feel it until your competitors are miles ahead.

5. Demographics Shift

• The gender gap has closed: female users slightly ahead.

• Nearly half of messages are from under-26s.

🚀 Implication: The next wave of buyers and decision-makers are AI-native. They’re growing up using AI and AI related products. If you’re not visible in AI search, you’re invisible to them.

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6. Not Just for Coders (In fact, only 4% of Use is Attributed to Coders)

Despite the hype, ChatGPT isn’t mostly used for programming. It’s dominated by info-seeking and guidance.

💡 Implication: AI visibility isn’t just a tech concern. Every industry (health, retail, finance, SaaS, etc) needs to prepare for being surfaced in AI answers.

Here’s where the real action is happening:

• Health & Fitness: ~10% of all ChatGPT usage is tutoring/teaching, with a large chunk dedicated to personal health, fitness plans, and self-care guidance.

• Retail & Shopping: “Seeking Information” grew from 14% to 24% of all queries in a year, much of it focused on products, recipes, and purchase comparisons.

• Education: Tutoring/teaching requests make up 36% of Practical Guidance queries. AI is already a study partner for students worldwide.

• Business / SaaS: Among work-related tasks, 40% are writing-focused towards critiquing and fixing writing mistakes (emails, reports, content) — not code — meaning SaaS brands are being woven into workflows and strategy docs.

• Finance & Decision-Making: Across occupations, the top activities are “Making Decisions & Solving Problems” (15%) and “Interpreting Information” (13%) — both areas where financial and advisory brands get cited.

7. Quality & Trust Patterns

• Asking queries earn the highest satisfaction.

• Guidance answers build trust fastest.

📈 Implication:

Brands that appear in trusted guidance flows get long-term reputation and visibility advantages.