Growth Grind

Growth Grind

Welcome to the newsletter that wants you to get better at online marketing, AI marketing automation, Generative Engine Optimization (GEO) for marketing purposes, and Search Engine Optimization (SEO) so that you can grow your online business faster and smarter than your competition.

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MarketingMarketing
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Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

A 50-site study shows AI Overviews are driving more homepage traffic. Plus: 20+ ChatGPT alternatives, a bold take on informational content, and a prompt for writing ad hooks that slap.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
MarketingMarketing
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Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

Instagram DMs get smarter, ads enter AI Overviews, and search intent is now your best weapon for AI visibility.

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
MarketingMarketing
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Gemini, Pinterest, and the New Rules of Reach

Gemini, Pinterest, and the New Rules of Reach

From Pinterest’s eCommerce play to Gemini reshaping SEO and Google’s latest ad push—this week’s digest is pure disruption.

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
MarketingMarketing
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How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

This week: Adapt to disappearing clicks, test smarter, and scale content with AI without sounding like a bot.

Ian Mutuli
Ian Mutuli
MarketingMarketing
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3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

This issue covers how to double your conversions without changing your product, how keyword structure can lead to hundreds of traffic-generating pages, and why your table of contents might be the most overlooked SEO weapon in your content.

Ian Mutuli
Ian Mutuli
MarketingMarketing
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How to Get Cited by AI following a study of 8,000+ AI citations

How to Get Cited by AI following a study of 8,000+ AI citations

This week’s issue breaks down the new rules of online visibility: 8,000 AI citations decoded, email’s comeback with 23% more sends, and Google’s AI Overviews creeping into your money keywords.

Ian Mutuli
Ian Mutuli
SEOSEO
AI is coming for your jobs, 84 Power Words for SEO, & a Chatgpt internal linking prompt you shouldn't miss.

AI is coming for your jobs, 84 Power Words for SEO, & a Chatgpt internal linking prompt you shouldn't miss.

In today's issue, we look at some interesting conversations happening on LinkedIn about SEO. Here are the hottest ones!

Ian Mutuli
Ian Mutuli
SEOSEO
Backlinks quantity vs quality: Which is better for SEO?

Backlinks quantity vs quality: Which is better for SEO?

Over the years, SEOs have continued to argue over the quality vs quantity of backlinks to build for clients and what matters more. My experience is definitely not conventional.

Ian Mutuli
Ian Mutuli
SEOSEO
How to Make Quick Wins From Google Search Console For Your Top Ranking Pages

How to Make Quick Wins From Google Search Console For Your Top Ranking Pages

Your Google Search Console will show you what you need to do to improve your top pages. Let's look at some of those tips.

Ian Mutuli
Ian Mutuli
MarketingMarketing
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How we are positioning our site for AI visibility domination

How we are positioning our site for AI visibility domination

AI Search is kicking off. Stats show that Chatgpt search usage will jump from 0.25% in 2024 to 1% in 2025.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
If you think Chatgpt has replaced Google Search, you're wrong. By a mile.

If you think Chatgpt has replaced Google Search, you're wrong. By a mile.

Google is still King of search with 93% market share, while Chatgpt holds 0.25% market share.

SEOSEO
How to spread out anchor texts when building backlinks

How to spread out anchor texts when building backlinks

All the time, SEOs are telling you to diversify your anchor texts when building backlinks. But what do they mean? And why is this important?

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