Marketing

Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

A 50-site study shows AI Overviews are driving more homepage traffic. Plus: 20+ ChatGPT alternatives, a bold take on informational content, and a prompt for writing ad hooks that slap.

Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

Instagram DMs get smarter, ads enter AI Overviews, and search intent is now your best weapon for AI visibility.

Gemini, Pinterest, and the New Rules of Reach

From Pinterest’s eCommerce play to Gemini reshaping SEO and Google’s latest ad push—this week’s digest is pure disruption.

How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

This week: Adapt to disappearing clicks, test smarter, and scale content with AI without sounding like a bot.

3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

This issue covers how to double your conversions without changing your product, how keyword structure can lead to hundreds of traffic-generating pages, and why your table of contents might be the most overlooked SEO weapon in your content.

How to Get Cited by AI following a study of 8,000+ AI citations

This week’s issue breaks down the new rules of online visibility: 8,000 AI citations decoded, email’s comeback with 23% more sends, and Google’s AI Overviews creeping into your money keywords.

How we are positioning our site for AI visibility domination

AI Search is kicking off. Stats show that Chatgpt search usage will jump from 0.25% in 2024 to 1% in 2025.

If you think Chatgpt has replaced Google Search, you're wrong. By a mile.

Google is still King of search with 93% market share, while Chatgpt holds 0.25% market share.

Google Ads Will Become More Aggressive in Search

Google double serving ads, how to boost your Google Maps rankings, and what your industry conversion rates look like in 2025.

Google's March 2025 core update is rolling out.

Google's AI Overviews and AI Mode - What It Means for SEO

Google reported changes to AI overviews and a new powerful AI Mode that will be integrated into Google Search. What does this look like? And how will it affect search results?

35% of marketers to focus on AI this year

A LinkedIn report that surveyed 2,000 marketing leaders is out and it has some juicy stats. We did a summary of the stats for you so you can catch them all quickly and take action.