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The New “In” Isn’t In Yet: YouTube’s Power Move + AI’s Weak Spot

The New “In” Isn’t In Yet: YouTube’s Power Move + AI’s Weak Spot

Social platforms are mutating faster than your calendar updates. Facebook’s rebranding videos, YouTube’s cashing in on learning, and AI still needs a babysitter.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
MarketingMarketing
+1+1
AI Content Trinity: AI videos, AI search, AI audio.

AI Content Trinity: AI videos, AI search, AI audio.

This week’s updates aren’t optional reading. From Tiktok's AI video factory to Google's Audio Overviews, learn how AI is executing content now!

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
MarketingMarketing
+1+1
AI Search Decoded

AI Search Decoded

From Google's AI Mode going mainstream to Reddit's massive translation win and the mobile-desktop AI traffic mystery—this week's intel reshapes everything.

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
SEOSEO
AI Mode Is Not SEO — It’s a Full-Blown Paradigm Shift

AI Mode Is Not SEO — It’s a Full-Blown Paradigm Shift

Google's new AI Mode just flipped search upside down — and most SEOs are flying blind. Here’s what’s changing, what it means, and how to stay in the game.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
Make Your Content AI-Visible, Track New KPIs & Harness TikTok, Bing, and ChatGPT Power

Make Your Content AI-Visible, Track New KPIs & Harness TikTok, Bing, and ChatGPT Power

A simple 30-minute hack to make your content fully visible to AI search engines and the essential KPIs to effectively track AI-driven traffic. Plus, the latest AI updates from TikTok, Bing, and ChatGPT.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
SEOSEO
Why This AI Overviews Optimization Checklist Matters (And Why You Should Download It Now)

Why This AI Overviews Optimization Checklist Matters (And Why You Should Download It Now)

We just dropped a 40-point AI Overviews Optimization Checklist—free for now. Learn what makes content get cited by ChatGPT, Gemini, and Perplexity before we gate it.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

Homepage Traffic Up 10.7% in the Age of AI, ChatGPT Alternatives, and the Future of Informational Content

A 50-site study shows AI Overviews are driving more homepage traffic. Plus: 20+ ChatGPT alternatives, a bold take on informational content, and a prompt for writing ad hooks that slap.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
MarketingMarketing
+1+1
Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

Instagram DMs Glow Up, Ads Hit AI Overviews, Search Gets Deeper

Instagram DMs get smarter, ads enter AI Overviews, and search intent is now your best weapon for AI visibility.

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
MarketingMarketing
+1+1
Gemini, Pinterest, and the New Rules of Reach

Gemini, Pinterest, and the New Rules of Reach

From Pinterest’s eCommerce play to Gemini reshaping SEO and Google’s latest ad push—this week’s digest is pure disruption.

Ian Mutuli
Jacklyne Odhiambo
Ian Mutuli, +1
MarketingMarketing
+1+1
How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

How to win SEO in 2025 by producing human smart content with AI's help, testing, & getting cited

This week: Adapt to disappearing clicks, test smarter, and scale content with AI without sounding like a bot.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

This issue covers how to double your conversions without changing your product, how keyword structure can lead to hundreds of traffic-generating pages, and why your table of contents might be the most overlooked SEO weapon in your content.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
How to Get Cited by AI following a study of 8,000+ AI citations

How to Get Cited by AI following a study of 8,000+ AI citations

This week’s issue breaks down the new rules of online visibility: 8,000 AI citations decoded, email’s comeback with 23% more sends, and Google’s AI Overviews creeping into your money keywords.

Ian Mutuli
Ian Mutuli
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