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Adobe buys Semrush, TikTok fights AI slop, and X goes full chaos mode

Adobe buys Semrush, TikTok fights AI slop, and X goes full chaos mode

Adobe makes a massive SEO move, TikTok lets you hide AI content, and X puts a price — and rules — on your @handle.

Ian Mutuli
Ian Mutuli
MarketingMarketing
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AI Discovery Is Here: What Marketers Must Prepare For Next

AI Discovery Is Here: What Marketers Must Prepare For Next

HTML is fading, AI visibility is rising, and your website is no longer the first touchpoint. Here’s what every marketer needs to know.

Ian Mutuli
Ian Mutuli
AI’s Wrecking the Web and CTRs Are the First Casualty

AI’s Wrecking the Web and CTRs Are the First Casualty

Google’s AI Overviews are gutting clicks, inboxes are collapsing, and real marketing is getting harder. Here’s how to stay visible.

Ian Mutuli
Ian Mutuli
MarketingMarketing
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Today’s AI Visibility Insight: The New Frontlines of Discovery

Today’s AI Visibility Insight: The New Frontlines of Discovery

AI isn’t just for coders. New data shows health, retail, finance, and education are driving most ChatGPT use. Here’s what that means for your brand visibility.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
🔮 Search & Social Shakeups: AI Ads, Rank Tracking’s Future, Spam Hits & TikTok’s Big Deal

🔮 Search & Social Shakeups: AI Ads, Rank Tracking’s Future, Spam Hits & TikTok’s Big Deal

AI Mode rewrites Google Ads. Rank tracking pivots to Top 20. Spam update shakes rankings. TikTok deal nears approval. What marketers should do next.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
AI vs Search: The Traffic Wars You Can’t Ignore

AI vs Search: The Traffic Wars You Can’t Ignore

Google’s slipping, AI’s climbing, and the battlefield is changing fast. Here’s who’s winning, who’s losing, and what it means for your visibility.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
AI eats clicks, Google swings updates, China blocks TikTok’s sauce, and Spotify suddenly thinks it’s MSN Messenger.

AI eats clicks, Google swings updates, China blocks TikTok’s sauce, and Spotify suddenly thinks it’s MSN Messenger.

Your weekly reminder that the digital world is equal parts brilliant and ridiculous.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
🚨 Google Ads Just Took Away Your Control & Fake Engagement Not Welcome on LinkedIn Anymore!

🚨 Google Ads Just Took Away Your Control & Fake Engagement Not Welcome on LinkedIn Anymore!

AI is taking over Google Ads, ChatGPT sneaks into your Gmail, and LinkedIn finally cracks down on fake engagement while smart marketers are learning that less traffic can mean bigger wins.

Ian Mutuli
Ian Mutuli
You're In! Early Access to the Click Raven AI SEO Agent

You're In! Early Access to the Click Raven AI SEO Agent

Introducing the Clickraven AI SEO Agent. Know if your content is built for Google’s AI Overviews, ChatGPT, Perplexity, and Gemini. Our tool scores your article across LLM readiness, topical authority, E-E-A-T, and more with a clear 100-point breakdown and actionable fixes.

Ian Mutuli
Ian Mutuli
MarketingMarketing
+1+1
Small Misses, Crucial Impact: Why Your ‘Perfect’ SEO Setup Might Still Be Failing

Small Misses, Crucial Impact: Why Your ‘Perfect’ SEO Setup Might Still Be Failing

You are definitely losing visibility and worse, for things you already know: your CSS images are invisible to Google, AI might outmarket you faster than you can blink, and you’re probably turning away real customers at the cost of blocking AI bots.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
MarketingMarketing
+1+1
Search in Transition: AI's Real Impact on SEO, Advertising, and User Behavior

Search in Transition: AI's Real Impact on SEO, Advertising, and User Behavior

Can Traditional SEO Survive AI Search? Plus: DuckDuckGo's new AI filters, 7 Google Ads Search filters to use, and optimization strategies to help you keep up.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
MarketingMarketing
+1+1
Google Knows Best: Core Update, AI Business Caller, Ad Segment Fixes

Google Knows Best: Core Update, AI Business Caller, Ad Segment Fixes

Google's June Core Update is complete; time to check where your ads budget is leaking and test the game-changing Google AI business calling feature. Plus: LinkedIn just released the cheat sheet on B2B video engagement.

Jacklyne Odhiambo
Ian Mutuli
Jacklyne Odhiambo, +1
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